WHAT WE DO Research services for B2B and technology brands and agencies
For B2B and Technology Brands
Do you really know what your customers care about and what keeps them awake at night? Are you struggling to engage customers with your marketing content or looking to improve your brand storytelling through evidence-based research? Do you end up repurposing competitor research or scouring Google for proof points around the value of your proposition?
Get in touch with us to talk about how to use research to create an authentic voice that will resonate much more effectively than “borrowed” content. B2B research isn’t boring, or at least it shouldn’t be. B2B buyers are humans too, looking for brands who “get” them at an emotional level - product specs can come later. We’re entering an insight economy where brands who are able to tap into buyer psychology and needs are really at an advantage – at Insight Avenue we can help you do just that.
Research is only the start of the content journey. Talk to us about how to package up data-driven stories into a range of different content assets from eBooks, infographics, white papers and animations to diagnostic tools to help drive engagement and deliver qualified leads to the business.
For PR and Marketing Agencies
Are you looking to boost your marketing service portfolio through research and insight? Perhaps you’d like to be able to validate your PR campaign ideas, create customer-focused content for your clients that cuts through all the noise or you’re looking to generate original headlines?
Maybe you’d like your team to be able to talk about research and insight more effectively?
You’ve come to the right place. At Insight Avenue, we understand the challenges of running an agency and the need for specialist research support available on tap, as and when you need it.
Talk to us about what you’re looking to achieve through research and we can tailor a solution for you and your clients that leaves you free to focus on your business, knowing that the research side is in safe hands.