HOW WE DO IT Our approach and experience Flexibility and creativity define everything we do at Insight Avenue. All research programmes start with understanding who you are and what you’re looking to achieve through better insight. We take the time to involve any and all stakeholders in scoping any research activity. We ask a lot of questions! We are methodology-agnostic, which means we’re not tied to any specific way of doing things. Every research programme and every client is different. Most content research programmes are based on quantitative research, usually through online or telephone interviews. For more exploratory needs, focus groups or customer / persona workshops might be a better approach for you. Insight Avenue can conduct research amongst pretty much any business audience (from CEO to office workers) as well as with consumers. We execute projects in the UK, Europe and globally, as required.
We’ll help you make your B2B content count through our insight-out approach to research
At Insight Avenue, we’re always happy to talk through different approaches and won’t shy away from giving you a firm recommendation on anything from questionnaire length to sample size, based on many years of experience and knowing what works (and what doesn’t!).
We’re narrative-led from the outset as you’ll see when we work together. Storytelling is embedded in everything from project scopes to questionnaires to research and content outputs.
Long gone are the days of weighty data tables and death by PowerPoint. We’ll show you other ways to package up research-based content into creative, compelling stories to boost brand awareness, drive engagement and help build that all-important sales pipeline.
Founder & Director
Suzy has enjoyed more than 20 years’ experience in B2B and technology research working for small and large market research agencies and within PR and integrated marketing agencies, most recently as Head of Research at Loudhouse / Board Director at Octopus Group.
In recent years, Suzy has crafted research programmes to deliver insight and compelling content for technology giants such as SAP, Cisco and Progress Software as well as big names like Pure Storage, Experian and SUSE alongside professional services firms such as Accenture, PA Consulting and Capita and fast growth technology firms like Clearswift, Zendesk and UserReplay.
At Insight Avenue, Suzy is passionate about encouraging B2B and technology brands and agencies to embrace research as a way of getting closer to customers, using insight to build evidence-based stories to bolster content and inbound marketing efforts. With a background in psychology, getting to grips with buyer motivation and using research to make B2B content more human is also a key focus.